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Degree Programs > Business Education > eBusiness > A.S. Curriculum

eBusiness Programs

Associate in Science Degree - (60 Credits)

Please note: A grade of “C” or higher is required in all EBUS courses for the A.S. degree.

Each course provides students with competencies not taught in current courses and yet necessary for a promotable career in eBusiness.

EBUS 101 Introduction to eBusiness

A teamwork and project-based approach to understanding the scope of eBusiness and its impact on society, identifying profitable business models, and understanding how eBusiness has changed traditional business practices. Successful completers will understand how IT and Marketing work together to make eBusiness happen, know the modern vocabulary of eBusiness technology, and be able to describe the factors that will determine the future of eBusiness and customer relationship management (CRM).

EBUS 110 Customer Relationship Management Fundamentals

Customer relationship management (CRM) involves customer acquisition, retention, and growth over the long term. Firms practicing CRM focus resources on keeping high value customers satisfied and purchasing more over the long term. This leads to referrals, increased revenue, and lower costs. This course gives students an understanding of buyer behavior and decision making. It introduces CRM concepts and addresses customer service activities at all touch points: in-person, telephone, online, and postal mail. It also gives students practice in interpersonal communication, call centers, and complaint handling.

EBUS 150 Integrated Marketing Communication

Integrated Marketing Communication (IMC) includes the development and delivery of targeted marketing communication based on the analysis of customer databases. The course focuses on market segmentation, IMC tool selection, and analysis of responsiveness to marketing communication. During the course students will develop a data-driven IMC plan that includes coordinated efforts in advertising, sales promotion, direct marketing, personal selling, and public relations for customer acquisition and retention.

EBUS 210 Advanced Customer Relationship Management Practices

This course uses a data-driven approach to retaining customers and creating long term relationships. Building on concepts learned in EBUS 110, students use sophisticated database strategies to find profitable customer segments. Customer tracking online using electronic methods is another important component of this course. Students explore privacy and other ethical and legal issues involving consumer data.

EBUS 220 Persuasive Business Communication

The purpose of this course is to teach students how to write business communications that make the point quickly, clearly, and persuasively. Student will learn to develop communications techniques that capture attention appropriately, establish professional credibility, and deliver relevant information leading to the desired response. Students will learn to write effective advertising headlines and copy, press releases, direct mail copy, e-mail messages (and etiquette), and make effective presentations.

EBUS 230 Supply Chain Management

The dominant theme in enterprises in the near future will be the implementation of Supply Chain Integration and Management, since the basic infrastructure is already installed. The focus on the customer in eBusiness mandates that the enterprise address diverse aspects including streamlined order processing, low inventory levels, and high customer satisfaction. The success of an eBusiness enterprise thus will require the existence of a Supply Chain in order to compete for customer service and to reduce costs. The success of the Supply Chain requires that the processes be optimized across the supply-chain network through contracts, alliances, collaboration and/or cooperation. This course will address how to implement business within the Supply Chain, the tools available, and the issues involved (including legal and social responsibility).

EBUS 240 Business Intelligence and Legal Issues

Business Intelligence is used in the process of formulating strategy and making decisions in the eBusiness environment. This course helps students develop an understanding of the role and use of information in the strategic planning process and the methods for gathering information. Legal issues are still being defined on the Internet. This course will look at the issues in the forefront of today’s marketplace and examine the future implications of these legal issues.

EBUS 280 Building eBusiness Relationships

Participants in this topics course will examine the latest topics that are important for eBusiness and CRM. These topics provide for a dynamic offering of activities that span across internal and external eBusiness CRM relationships. These topics will vary from semester to semester, and this format will allow for current CRM subjects to be offered in a timely manner to keep up with the evolving relationship mix that businesses must understand and utilize in order to survive in a global economy. Topics may include building durable customer relationships, metrics and customer relationships, stakeholder relationships, outsourcing relationships, alliances, collaborations, and “coopetition.”

EBUS 290 eBusiness Seminar

Participants in the seminar will examine the latest topics that are important for businesses. These topics provide for a dynamic offering of activities that span across subject areas such as Accounting, Business Law, Business Math, eBusiness, Entrepreneurship, Management, Marketing, Information and Computer Science, and Information Technology. These topics will vary from semester to semester, and this format will allow for current contemporary subjects to be offered in a timely manner to keep up with the rapidly changing technologies that businesses must understand and utilize in order to survive in a global economy. Topics may include web electronic commerce for the entrepreneur, eBusiness project development, and setup of web back office packages for small businesses.